Meet Lois Hazel!

On the Birthday of our brands wonderful creator, we thought it was high time you got to know the lovely lady a little better.

Lois launched her self titled brand after returning from New York and Amsterdam where she interned with Marchesa and Iris Van Herpen. She wanted to create a brand that had the same design integrity in its creative process and similar focus on local collaboration as the brands she worked with overseas. Having studied at RMIT and worked within the local fashion industry she decided to return to Melbourne to establish the brand rather than working out of a more established fashion capital - She believed that she could create a business that held it's own alongside international brands while championing the resources and knowledge available within Australia.

When our wonderful designer isn't hard at work creating; She loves to spend time with her husband Felix and little pup Sara chilling out at home binging reality TV shows, Married at First Sight anyone?  Lois loves cruising the Melbourne café scene, hello Avocado on toast with Fetta; and Finally  when she isn't doing any of those things, she works at the Fabric store on Brunswick street! (where does she find the time!)

Happy Birthday Lois!!!

Baby Lois
lois fraser