Lois Hazel is committed to sustainable and ethical practices, offering 100% transparency on sourcing and production for each element of garments with all craftsmanship completed either in house or by a network of local seamstresses.
Collections often incorporate dead stock textiles to ensure the brand is doing what it can to minimize waste, whilst also offering exclusive and small run pieces.
The Lois Hazel woman wants her wardrobe to last through seasons, climates and style pursuits, but also from one stage of her life to the next. Premium fabrication and considered design details offer multifunctional wardrobe pieces that feel luxurious and comfortable.
August 2014, Lois McGruer-Fraser was on the cusp of launching her womenswear label into the world. The desire to involve herself in a fashion industry where transparency was not yet custom didn't interest the aspirational RMIT Honors graduate, so she decided to do one thing: be honest.
With her immersive international experience through internships with Marchesa in NYC, Iris Van Herpen, ByBorre & Marianne Kemp in Amsterdam along with a Semester in France at the Paris American Academy, Lois was ready to create a brand that felt deeply emotional and connected to its surroundings, yet completely wearable.
Lois Hazel has been featured on VAMFF’s Discovery Runway presented by I-d Magazine, announced as a 2017 Finalist for the National Designer Award presented by David Jones supported by Harpers BAZAAR and has been a trusted voice on panel discussions with regard to sustainability and ethical practices in the fashion industry.
Lois Hazel is currently working out of her studio in Brunswick.